adidas, MLS, and Soccer United Marketing Working Together to
Create and Inspire an America Soccer Nation
In November of 2004, adidas, Major League Soccer and Soccer United Marketing signed an exclusive 10 year partnership agreement making adidas the official athletic sponsor and licensed product supplier for MLS. Under the agreement, which is the largest in the league's history, adidas holds the exclusive rights to outfit all of the league's teams, and provide the League with the Official Match Ball, +Teamgeist MLS. adidas also has exclusive rights to sales of all MLS League and team-branded product, including apparel and equipment.
adidas, an MLS partner since the league's inception, currently sponsors the MLS Player Combine, Generation adidas, MLS Futbolito, and the annual MLS SuperDraft. adidas was a charter supplier of three MLS teams - D.C. United (Washington, D.C.), Columbus Crew (Columbus, OH), and the Kansas City Wizards (Kansas City, MO).
As the worldwide leader in the sport, adidas has developed a near 50 percent market share in the U.S. soccer industry. Building on adidas' longstanding relationship with U.S. Youth Soccer, adidas and Major League Soccer will develop marketing initiatives over the next several years to connect even more deeply with soccer fans in the United States in an effort to create and inspire an American Soccer Nation.
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